Vision and Mission


To become a dominant trading company in Indonesia, while achieving a balanced performance between business growth and profitability.


We focus on maintaining a sustainable growth of our trading business by nurturing a mutually beneficial relationship with our business partners and all stakeholders, while committing to a balanced performance between the day-to-day activities with the corporate responsibility for taking care of the surrounding environment and the community near our operations.


  • Integrity
    integrityWe are committed to act with a high standard of integrity by doing the right thing at the right time for the right reason, even when nobody is watching.
  • Quality
    qualityAs part of our goal toward excellent outcome, we as a team work hard to accomplish that goal because our customers deserve high quality results.
  • Service oriented
    service_orientedWe demonstrate our compassion for others driven by their needs and by consistently delivering on our promises, with a high standard of workmanship and professionalism.
  • Well being
    well_beingContinuously create opportunities for our employees and their families to excel economically, professionally and personally. We equally value every member of our team and encourage their development.
  • Effective
    effectiveBringing about a positive difference through optimization of resources in order to outperform competition through operational efficiency with excellence.
  • Reliability
    reliabilityWe look to ourselves to do what needs to be done and take the responsibility for our actions, while we entail being trustworthy and dependable in all that we do.
  • Agility
    agilityWe anticipate changes in the market, business and technology in going beyond what is expected by today’s business needs. We realize that change is inevitable, hence we must respond with precision and speed, while maintaining balance.

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